I teamed up with a Senior Art Director to create a Saks Fifth Avenue spring preview catalog. The theme for the book was Mexico and it was shot throughout the colonial streets of San Miguel de Allende and on the beaches of Cuixmala.
I wrote the opening spread in the voice of a woman who is recounting her exotic journey through the country, which sets the mood for the entire catalog. I also created editorial copy for the opening spread of each section of the book.
Here are some editorial examples of what I wrote for the catalog I titled Generation Mex.
