Since the Fall 2007 launch of 10022-SHOE, the creative direction had been very clear-cut from both the marketing and creative department higher ups. But for the Spring 2009 catalog I was challenged to come up with an innovative concept for the celebrated designer shoe floor.
To create a feeling of exclusivity I decided to begin the book with an editorial in the style of a confidential dossier file. I gathered examples online and worked with the designer to create the exact look and feel I had envisioned. And in keeping with our creative direction of value statements I gathered interesting facts about as many of the shoes as possible and added them throughout the book.
