Bloomingdale's had done their bra fit event for years and felt that their advertising wasn't as effective as it could be. I was asked to create a more compelling campaign and came up with a fun and flirty angle. Here are four postcards which I wrote for the event that were translated into newspaper ads, in-store signage and measuring tapes for the bra fit specialists. This campaign helped significantly increase event attendance and bra sales for Bloomingdale's.
