Saks Fifth Avenue launches their bi-annual Want It! campaign every Fall and Spring. The multimedia campaign consists of the season's must-have fashion and beauty items for men and women.
For the Fall 2007 Want It! campaign I interviewed the Men's and Women's Fashion Directors, who established the trends. I created a "what", "where" and "how" format to easily describe each item to our customers. The trends were illustrated by artist Marian Bantjes.
Here are the opening spreads for both the Men's and Women's Fall 2007 Want It! catalogs. These descriptions appeared in newspaper and magazine advertising and on in-store z-fold handouts. Saks Fifth Avenue received the RAC 2008 Gold Medal Award for this multi-media campaign.
