Bloomingdale's: Valentine's Day Gift Book

I wrote this catalog with a fantastic junior copywriter at Bloomingdale's. I came up with the concept of "Love Notes" because the Creative Director wanted the cover to say "xo, Bloomingdale's", but didn't want the book to just speak to romantic love. The junior copywriter and I executed this idea by writing short and sweet letters to various loves in a woman's, or man's, life. The result is a fun and unexpected way to treat Valentine's Day!