Bloomingdale's: Beauty ads

In addition to writing Beauty Benefits, I created cosmetics ads for Bloomingdale's. Here are two examples of very conversational ads I wrote for Estée Lauder and Lancôme skincare product launches.

Bloomingdale's: Beauty Benefits Fall 2013

I was hired by Bloomingdale's to write their Fall 2013 Beauty Benefits catalog. The bi-annual book (and their biggest beauty event of the season) is supported by national advertising, free gifts and in-store happenings. I was challenged to create an editorial direction that would be established on the cover and run throughout the book. Since the cover featured a transformation, I came up with the handle "Change Is Beautiful" and supported this idea of metamorphosis with copy that spoke to expressing individuality. Here are a few examples of the copy I wrote for the book—which includes creative and product copy. Oh and the last sample is the New York Post ad I wrote for the event. Drop me an email if you'd like to see more!