Sunday, March 17, 2013

Wayfair event invitation

Lippe Taylor was hosting a Wayfair.com event and I was asked to create a save the date and invitation. To creatively convey that Wayfair.com sells a huge range of home goods, I came up with the intro lines "From coffee tables to coffee cups, bathtubs to hot tubs..." and "From mirrors to mattresses, rugs to rocking chairs..." Here is the final save the date and invitation.






Trendvision newsletter

At Lippe Taylor I was responsible for creating a weekly digital newsletter called Trendvision. Topics ranged from fashion to food, public relations to marketing. Here are a few samples of my Trendvision newsletter.






Moroccanoil body website

Moroccanoil body is a client of Lippe Taylor, a pr firm whom I worked for that specializes in marketing to women. The client requested that their landing, product copy and spa pages be refreshed. Here are some samples of the web pages I edited for Moroccanoil body.













Tropic of Color Catalog Spring 2012

Here is the last beauty catalog I wrote for Saks Fifth Avenue for Spring 2012. I worked with the Art Director to create a tropical theme and wrote all edit and product copy to be consistent with this concept.