Email Blasts for SFA

Here are some examples of email blasts that I've written for SFA.

Web Banner Ads for SFA

Here are a few examples of various web banner ads I've written for Saks.

@ Saks Fall 2011 campaign

This season, our "I'm going to Saks" campaign evolves into "@ Saks", which brings customers into and around our store. The first piece to launch this new campaign is the women’s designer insert, which is photographed at our flagship location by Albert Watson and art directed by our CCO. While “@ Saks” offers an interesting graphic element, it was my job to figure out how to transform this into a real advertising campaign. I chose to add another conceptual layer to the piece by titling it "The Fashion Tour @ Saks" and by accompanying each image with an interesting fact about the location in which it’s shot. Here are some clips from the final piece, which appears in the September 2011 subscriber issues of W, Vogue and Bazaar magazine.