Build A Better Wardrobe menswear event: print + web

For the past six months, I've been the lead writer for all men's advertising, which includes our private label Saks Fifth Avenue Men's Collection. A few months ago, I was asked to come up with a name for our April multiples event and created the tagline "Build A Better Wardrobe". In addition to naming the event, I was challenged to make all of the event information, the existing Saks Fifth Avenue Men's Collection tagline "Know What You're Wearing" and the "I'm Going To Saks" campaign work across various forms of communication, within tight space constraints. Here are some examples of how I successfully created cohesive messaging for several print and web banner ads (from top left): a Wall Street Journal ad, two New York Times ad, a poster and two web banner ads.

Foundation Fix beauty event

The cosmetics merchandising team asked me to develop a copy concept for an event based around foundation. The idea was that customers would get a sample when they tried on foundation, so it was my job to make this sound more intriguing. I created the handle "Foundation Fix" and the accompanying copy which appeared in (from top left): New York Times ads, counter signs, posters and invitations.

IQ Enviroments

My good friend, industrial designer/fine artist Ismael Quintero, recently launched a website to promote his Odyssey Suspension Lamp. I wrote copy for the site.

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IQ Environments