SFA Spring 2011 10022-SHOE catalog

For the Spring 2011 10022-SHOE catalog I worked with a freelance art director, who commuted between Paris and New York. The format of this book was fairly simple aside from the last spread, which had no direction. I wasn't easily able to communicate with the art director so I created an editorial theme for the spread and then had him design it. Since our 10022-SHOE campaign is based around a postal theme, I chose to focus my copy on the countries from which the featured designers originate. The completed concept is shown in the last spread.

SFA Spring 2011 Beauty catalog

The "I'm Going to Saks" campaign continues for Spring 2011, throughout all of our advertising and marketing collateral. For the spring beauty book, I collaborated with an art director who asked me to initiate a visual concept. Since a big fashion trend of the season is color-blocking and many of spring's beauty trends involve vibrant color, I drew inspiration from a 2008 Chanel beauty campaign that was based on color-blocking: Chanel's Robertson Boulevard Nail Color Collection advertising featured a quartet of bright nail colors set against a grid of colorful contrasting backgrounds (see the first image). The art director I was working with thought that this Warhol-inspired design was a great idea and was able to execute it throughout the book. To complete the concept, I named the event associated with this book "True Colors" and based my trend and editorial copy throughout the book on how to use color to reveal who you really are.