The Art Director whom I worked with on the Fall 2009 Contemporary catalog decided to break format by printing this book on oversized, newsprint. Given the new design, I decided to title the book "Breaking News" and carry the newspaper theme throughout the piece.I wrote the opening spread to resemble the front page of a newspaper—complete with a tabloid-style article about a fictitious character named Sohpia Saks, a style horoscope and a table of contents. I gave each of the 4 trends featured in the book punchy, New York Post-style headlines and subheads.
